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The key to extracting a premium price for a property – in any location, at any time, in any market – is emotionally connecting a number of buyers to your home and creating competition between them. Achieving this comes down to three crucial ingredients: outstanding presentation and marketing, a realistic price…

After two years of uneven momentum across Australia’s property market, we’re now seeing a significant rebalancing that is presenting new opportunities for buyers. The latest data shows that the hottest markets are starting to lose steam as affordability constraints bite, while weaker markets are beginning to strengthen as the value…

Buying your first home remains a strong aspiration in Australia but the pathways into the market are constantly evolving. Some first home buyers prefer to build whilst others favour established properties. Some choose to buy their first property for investment rather than owner occupation. Many are relying on the Bank of…

One of the oldest myths in real estate is that Winter is a bad time to sell. But like many myths, it doesn’t stand up to scrutiny. The idea that buyers disappear when the weather cools down simply isn’t true – genuine buyers are active all year round. They don’t…

This month’s interest rate cut – the second for 2025 – is great news for buyers and owners alike. Not only does it reduce interest costs, the rate cut also raises the borrowing capacity of aspiring buyers. But that’s not all. The second rate cut appears to have reignited the…

Australian property has proven itself to be one of the most successful ways to build wealth for generations. A new report from Cotality, formerly CoreLogic, reveals more than four in 10 homes across the combined capital cities now have a median value of $1 million or more. To be exact,…

Australians who invest in property are typically risk-averse people who perceive bricks and mortar as a safer and simpler investment than shares, bonds and other assets, according to a new study. The Australian Housing and Urban Research Institute (AHURI) has just published a research paper on the characteristics and behaviour…

Housing policy was a key focus for both sides of politics in the recent federal election campaign. Now that we know Labor has been returned, let’s review what this means for first home buyers. Here is a summary of the key election commitments from Labor. Bear in mind they now…

Stylists help vendors present their property in its best light to achieve the highest sale price possible. You don’t need to hire a stylist when selling your home, but it’s a convenient and attractive option if you have the budget. The cost varies, depending on whether you hire furniture through…

Spring is always a hive of activity in the property world. With many homeowners gearing up to list, one of the most important questions sellers face is: how much should I invest in marketing? Let’s make one thing clear—marketing your home isn’t just an expense. It’s an investment, and one…